Privacy Policy

We collect information you provide directly when you create an account, purchase a membership, or contact us. This includes: • **Personal Information:** Name, email address, phone number, date of birth, and billing address. • **Health Information:** Fitness goals, health conditions (voluntarily provided), and body metrics shared with trainers. • **Payment Information:** Credit card details processed through our secure, PCI-compliant payment processor. We do not store full card numbers. • **Usage Data:** Check-in times, class attendance, equipment usage patterns, and app activity.

We use your information to: • Provide and manage your membership and services. • Personalize your training and nutrition programs. • Process payments and send billing communications. • Send important updates about your account, schedule changes, or facility notices. • Improve our facilities, programs, and member experience. • Send marketing communications (with your consent) about promotions, events, and new offerings.

We do not sell your personal information to third parties. We may share your data with: • **Service providers** who assist in operating our business (payment processors, email platforms, analytics tools). • **Trainers and staff** who need relevant information to provide your services. • **Legal authorities** when required by law or to protect our rights. All third-party service providers are contractually required to protect your data and use it only for the services they provide to us.

We implement industry-standard security measures including: • SSL/TLS encryption for all data transmission. • Encrypted storage for sensitive personal data. • Regular security audits and vulnerability assessments. • Role-based access controls limiting employee data access. • PCI DSS compliance for payment processing. While we take extensive measures to protect your data, no method of electronic storage is 100% secure. We encourage you to use strong, unique passwords for your account.

You have the right to: • **Access** your personal data we hold about you. • **Correct** inaccurate or incomplete information. • **Delete** your account and associated data (subject to legal retention requirements). • **Opt-out** of marketing communications at any time. • **Export** your data in a portable format. • **Restrict** processing of your data in certain circumstances. To exercise any of these rights, contact us at privacy@ironcorefitness.com.

Our website uses cookies and similar technologies to: • Remember your preferences and login status. • Analyze website traffic and usage patterns. • Deliver relevant advertising (with consent). You can control cookie preferences through your browser settings. Note that disabling essential cookies may affect website functionality.

We retain your personal data for as long as your account is active or as needed to provide services. After account deletion: • Personal data is deleted within 30 days. • Financial records are retained for 7 years as required by law. • Anonymized, aggregated data may be retained indefinitely for analytics.

We may update this privacy policy from time to time. We will notify you of significant changes via email or a prominent notice on our website. Your continued use of our services after changes constitutes acceptance of the updated policy.

If you have questions about this privacy policy or your data, contact us: • **Email:** privacy@ironcorefitness.com • **Address:** 123 Fitness Avenue, Downtown District • **Phone:** +1 (555) 123-4567